Sera Kottu is a brand that always wants to innovate for the benefit of our consumers. And gamers being a growing market in Sri Lanka, we decided to take Sera kottu into the virtual world. Diving into the world of the famous MMORPG GTA V, we created our own world. In addition to virtual branding, we recreated two of Sri Lanka’s biggest Cities – Colombo and Galle. Gamers were free to explore the cities full of our branding and take in the beautiful landmark sites such as the Nelum Pokuna and Nelum Kulana – either on their own or the Sera Tour Bus. In addition, we also engaged six live streamers to explore the Sera-verse on twitch to benefit the less adventurous.
